Women Win’s work stems from a theory of change based on the fact that a well-designed sport programme can build assets, provide access to resources, and develop agency through the practice of newly acquired skills. We bring this approach to the field by supporting and strengthening women’s organisations and sport for development organisations, encouraging them to deliver conceptually sound and culturally relevant sport programmes.

The outcome is positive growth in girls’ B.A.C.K.S. (Behaviour, Attitude, Condition, Knowledge and Status) related to a variety of issues, including economic empowerment, sexual and reproductive health and rights, and gender-based violence. Our theory of change is built on the belief that adolescent girls benefit from and are empowered by sport programmes that:

1. Build ASSETS

There are three primary assets that can be built through sport: social, human and sport skills. When a girl has the opportunity to develop these areas through the learning of important life skills, she can create social networks, build mental and emotional health, become educated about her rights, and develop tactical and technical sport skills as well as physical strength.

2. Provide ACCESS to resources

Community and institutional resources are often limited for girls. Well-designed sport programmes can help link girls to health, education and other critical sectors as well as provide access to powerful and important information for their healthy development. Sport programmes can also provide girls with access to mentors, strong female role models and the social support of a team or group of peers.

3. Develop AGENCY

The foundation of agency for every girl is her want and ability to act in her own interest. Sport gives girls the opportunity to develop self-determination in a safe environment. When paired with leadership skills and increased individual potential, that agency serves not only the girl, but also those around her. The value of her contribution to her family, her programme and community increases.