Nari Uddug Kendra (NUK) is a powerful women's development organisation based in Bangladesh that promotes women's rights and personal and political empowerment.

Recently, NUK added sport to its programme activities as an effective strategy in empowering rural girls. Advocates for the importance of sport in female development, they introduced karate and self-defence to 60 girls. NUK established football and cricket teams for rural girls as well as a boxing programme. At every location, NUK seeks to create safe spaces where girls can gather, play and discuss issues in their life.

NUK has also been supported by Women Win to conduct an extensive research project, interviewing stakeholders across sectors regarding the status of sport for girls in Bangladesh. The study has successfully influenced the government and resulted in approved gender training for female leadership and decision-making positions in the 64 district offices. Women branches within each of the country’s sport federations are also being installed, an element notably absent in the past.

NUK has been recognised for their effective advocacy approach at local and national levels, which have resulted in an increase in the number of sport for women’s rights programmes. Founder Mashuda Khatun Shefali has been an ASHOKA fellow since 1992.

The International Working Group on Women and Sport (IWG) has been a co-partner with Women Win since 2008 in supporting the work of NUK.