Al-Rowwad Cultural and Theatre Training Centre is an independent, community-based, non profit organization founded in 1998. It is situated in the Aida Camp in Bethlehem (West Bank), Palestine, and offers artistic, cultural and theater training. Through innovative and non violent means, they aim to challenge stereotypes by working to show a positive image of the Palestinian people and culture. Al-Rowwad has introduced a physical activity project, "Fitness for a Beautiful Change," for women and girls in the camp.

Since 1998, hundreds of participants have been active in fitness, dabka dance, volleyball and ping-pong trainings, all of which are provided in a safe, healthy and encouraging environment. The women and girls report benefits such as a release of stress and anxiety, physical and psychological health gains, and social gains, increasing teamwork skill, and reducing social isolation.